A Legacy Revisited and Renewed

Now, as we commemorate our 75th anniversary, we are unveiling a refreshed identity. One that honours our heritage, captures our values, and prepares us for the future.

Empowering individuals and businesses with financial security that lasts generations.

Vision

To be Singapore's trusted partner empowering families and businesses towards building financial stability and generational wealth.

A long-term approach to financial well-being

A commitment to stability, prudence, and trust

A guiding force for both individuals and businesses

Mission

To offer grounded financial solutions that grow with you—supporting savings, home ownership, business growth, and helping individuals and families achieve enduring wealth and success.

Helping customers save smarter and plan wisely

Supporting homeownership and financial independence

Strengthening businesses and long-term financial stability

A Future Built on Trust

Since 1950

Through every decade, our focus has remained the same to help Singaporeans save, plan, and grow their wealth in a responsible and sustainable way.

1950

The Beginning:

Founded as the Federal and Colonial Building Society (FCBS) to provide Singaporeans with access to home financing and financial security.

1956

Serving citizens of the Straits:

FCBS changes its name to the Malay Borneo Building Society (MBBS) to reflect the clients and customers it serves.

1969

The Singapura Building Society:

Singapura Building Society (SBS) is incorporated to take over the operations of the MBBS in Singapore.

1980s-2000s

Strengthening Our Position:

Developed a reputation for financial resilience, offering new financial products to support small businesses, helping entrepreneurs access capital for growth.

2002

SBS Transforms into Singapura Finance Ltd:

SBS officially rebrands as Singapura Finance Ltd (SFL), reflecting its transformation into a full-service financial institution in Singapore.

2025

A Renewed Identity:

Celebrating 75 years with a refined brand identity, reflecting our enduring mission and future aspirations.

Strengthening Our Relevance for a New Generation

While our history has been built on trust, we recognize the importance of engaging a new generation of savers and professionals who are navigating an increasingly complex financial landscape. Our refined identity underscores our commitment to financial security, prudent growth, and long-term wealth-building.

Reinforcing Our Position as a Specialist in Secure Savings

In a crowded financial sector dominated by banks and high-risk investment options, Singapura Finance remains a steadfast advocate for secure savings solutions. We continue to serve as a trusted institution that prioritizes financial prudence, ensuring that every customer has access to stable, rewarding savings options.

75 Years of Financial Stewardship

Since 1950, Singapura Finance has played a vital role in Singapore’s financial ecosystem. This milestone is an opportunity to reaffirm our commitment to serving future generations while preserving the values that have defined us for decades.

At the heart of our transformation is the Singapura Phoenix.
A timeless emblem representing renewal, endurance, and aspiration.

A New Look,
the Same Dedication.

While we've refined our identity, our commitment to financial prudence and customer-first service remains unwavering.

Trusted Financial Stability

Your accounts, services, and benefits remain intact, with no changes to existing policies.

A Renewed Focus on Savings

Enhancing secure financial products that prioritize long-term stability and steady growth.

Seamless Experience

Our evolution ensures a stronger, more responsive financial experience without disruption.